The Sub-100g Frontier: Inside the adidas Adizero Adios Pro Evo 3
The marginal gains era of marathon racing has entered a radical new phase. With the launch of the Adizero Adios Pro Evo 3, adidas moves beyond the industry-standard focus on…
Opinion
Nike Alphafly 4 Leak: Is the Swoosh Reclaiming the Throne?
Nike is moving to reclaim its dominance in a market now crowded by Hoka, On, and Adidas. In a recent racing preview, the brand signaled a major shift in its…
Can the Anta Zone 2 90 Topple the Evo SL?
The Contender: What Anta is Claiming for the Zone 2 90 While the global running community is currently enamored with the Adidas Adizero EVO SL and upcoming EVO SL 2,…
The Value Insurgency: Western Major Brands Losing Heart (and Sole)
Why Some Western Major Brands might be Losing Heart (and Sole) This article is written in consideration from a single market perspective of Singapore and the observation of how brands…
The Pureboost 5 Climacool and Humid Climate New Normal
The conversation around running in Singapore and other countries in warmer climate has changed. It is no longer just about pace and distance. It is also about considering the environment…
Why the KipStorm Tempo is the Real Deal
The Super Trainer category is currently the most exciting space in running, but it has become increasingly expensive. With mainstays like the ASICS Magic Speed and Saucony Endorphin Speed moving…
Adidas Prime X EVO -Beyond the Plate, Adidas is Redefining the Architecture of Speed
The “Chasing 100” Inspiration in Adizero Prime X EVO The world watched as Adidas took over the Nardò Ring in Italy for “Chasing 100“ last year. It was an audacious…
ON CLOUDFLOW 5 – A Legacy Product that Lost its Charm?
A Legacy Product That Has Evolved The On Cloudflow series has been a cornerstone for the brand since its first release in 2017. Initially priced at a competitive USD 140,…
Nike’s Vomero Plus Launch, Should You Consider It?
Nike’s Strategy and the Vomero Plus Launch Nike is making a strategic shift to bring greater clarity to its running shoe lineup, a move designed to address past issues of…
Adidas Duramo Speed 2: My Take on the Evolving Workhorse for Value
Having spent time with the original Duramo Speed, which I truly found to be a great workhorse shoe for its value, I’m genuinely excited to dive into the Adidas Duramo…